[Télécharger] Design Management: Using Design to Build Brand Value and Corporate Innovation de Brigitte Borja De Mozota Pdf Ebook
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Auteur : Brigitte Borja De Mozota
Catégorie : Livres anglais et étrangers,Arts & Photography,Design & Decorative Arts
Broché : * pages
Éditeur : *
Langue : Français, Anglais
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.• Copublished with the prestigious Design Management Institute in Boston• Features case studies from leaders in design and marketing management
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Business model canvas en français WORD à télécharger ~ Le business model canvas est un célèbre outil de management stratégique et d’aide à la création d’entreprise. Il sert à définir et formaliser de manière simple le modèle économique d’une entreprise. Explications. Le business model canva a été établi en 2008 par le Suisse Alexander Osterwalder. Il s’agit de représenter sous la forme d’un tableau simple de 9 briques (ou .
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